Empowering the Future
about the event
Framestore, a six-time Academy Award-winning studio, operates at the nexus of technical innovation and creativity in advertising, film, television, theme park rides, and immersive entertainment… so we understand the significance of AI.
Our success isn’t predicated on knee jerk responses to trends or hype, but thoughtful, informed, evidence-based risk-taking, and development of innovative solutions.
Join ECD and Director William Bartlett as he showcases examples of Framestore’s AI-enhanced projects and discuss the current and future role of AI in content production and virtual worlds; addressing the issues of amplifying and rewarding creativity, speed, copyright, ethics, intent… and why the current generative architectures will struggle to achieve the control required by the creative industries.
Resulting in Framestore’s Intrinsic-ai approach; empowering artists with unparalleled control over every element in a scene, while delivering the speed, detail, and complexity synonymous with cutting-edge AI.
don’t miss out
Doors open at 9:00 am (but guests can check in at any time).
Start the Festival as you mean to go on: meeting new friends and catching up with old ones. If you’re attending CICLOPE for the first time, this is the perfect way to make some new connections before the 2024 Programme kicks off. Enjoy a relaxed breakfast at the venue, then take your seat for the opening talk alongside friends.
Everyone, whether you’re a newcomer or returning to the Festival, is welcome to attend and no pre-registration is required.
Join ECD and Director William Bartlett from Framestore as he guides the audience through the current and future role of AI in content production and virtual worlds and learn about Framestore’s Intrinsic-ai approach; empowering artists with unparalleled control over every element in a scene, while delivering the speed, detail, and complexity synonymous with cutting-edge AI.
speakers
For the 2024 UEFA European Football Championship, Nike explored the minds of the world’s greatest footballers, and the mad lengths they go to for footballing brilliance. From cryochambers to eating cow hearts, obsessing one skill to training sessions that would make us mere mortals shudder, these athletes have unleashed something that lies in all of us waiting to be awoken: a little madness.
In this session, a team of star players will take the stage together to go behind the work: Nike VP Brand Creative Jordi Pont, W+K’s Becca Pottinger, and director Sam Pilling.
In this talk, filmmaking duo King She explores their approach to directing, particularly through a “hyperlink” lens. King She uses interconnected, non-linear and multifaceted methods to break from traditional storytelling. Their first commercial Apple Music’s Diamonds engaged viewers in a dynamic, layered experience that draws from extensive research. Other examples like their Cannes Lion winning music video Tanto and their recent Powerade Olympics work showcase their process of turning limited time and resources into high-concept projects that blend practicality with imagination. King She explore how personal obsessions and idiosyncrasies create thought-provoking, complex narratives. And their crucial need for creating intimacy and authenticity through character development and world-building.
speakers
Food is not allowed at the venue.
Attendees are welcomed to enjoy the culinary experience around the venue. For more information, you can browse through a list of our recommended spots in the area.
As technology continues to reshape the creative industry, production suppliers are facing unprecedented challenges and opportunities for evolution and growth. In this session, Dave Rolfe, Global Head of Production at WPP and Hogarth, Daniel Bergmann, Founder and President of Stink Films, and Paulina Anna Embart, Director and Global Head of Production at LEGO, will share insights into the new production landscape, where collaboration and transparency can help navigate the process.
This panel will be moderated by Mia Powell, Head of New Business at Caviar.
Neuroaesthetics is the cutting-edge field of neuroscience exploring how our brains and bodies react to culture, stories, and aesthetics. Lighting up our senses, these have a profound impact on our actions and emotions, meaning what we consume and create can transform our feelings and behavior.
Kinda, the neuroscience studio and lab is pioneering a new way of applying these insights directly into creative projects to enhance their impact. Learn about using Science-Informed Design, translating the neuroscience of emotion, sound and storytelling into creative, and explore the latest neurotechnology to test, iterate, and validate campaigns.
Sharon Horgan, founder of production company Merman, has written, directed and appeared in some of the most important and ground-breaking comedy of the twenty-first century. David Shane (from O Positive) is one of the advertising industry’s greatest comedy directors of all time. Between them, they know how hard it can be to ensure the funniest outcome reaches the screen, and, in what promises to be an illuminating session, they will explain the importance of taking comedy seriously.
This panel will be moderated by Jason Stone, Editor for David Reviews.
Barista coffee & networking.
Believe in Chicken has been called many things from a “surreal masterpiece” down, and has made some TV viewers want to “rip their eyes out” after watching it. But it has helped attract unfair attention and helped to change the conversation on the OG of fried chicken.
In this session, which will be a moderated conversation, join the team to see how this was all made – from the initial brief from KFC to making sure “realistic chicken dance movements” were captured.
A moving portrait of empathy and forgiveness, Daughters traces an eight-year documentary journey by filmmaker Natalie Rae and social change advocate Angela Patton. The film intimately follows Aubrey, Santana, Raziah, and Ja’Ana as they prepare for a momentous Daddy Daughter Dance with their incarcerated fathers.
Join director Natalie Rae as she goes through this moving documentary that sheds light on the complexities of familial bonds strained by the unforgiving barriers of the criminal justice system and emphasizes that the foundation of community healing lies within the family unit.
This talk will be moderated by Mia Powell, Head of New Business at Caviar.
Open to all ticket holders. Spaces are limited and registrations should be done following this link.
Kabelmann is part love story, part odyssey, and part bloodbath. It’s directed by Björn Rühmann and produced by Smuggler and Zauberberg. The story, created and developed by Mother Berlin and the director, is inspired by the creative process of the artist himself, Paul Kalkbrenner.
The screening will be at Cinema Paris (Kurfürstendamm 211, Berlin), and will be followed by a Q&A with artist Paul Kalkbrenner and director Björn Rühmann.
speakers
Open to all ticket holders. Please RSVP using this link.
Join Simon & Paul, Shelter, 100% and Ambassadors for an exclusive after CICLOPE drinks at the AMBASSADORS BERLIN OFFICE on Tuesday, Oct. 8th from 18:15 till midnight.