King She
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company
Somesuch
Tempomedia
Revolver
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position
Directors
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website
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when
Oct. 8th 11:55
about the speaker
Brooklyn-based King She launched in fall 2022. Within a year of their debut, they were awarded AICP Best New Director, named to Ad Campaign’s 2023 Top 10 Directors List, and were finalists in Ad Age’s 2024 Creativity Awards Directors to Watch.
The duo made waves globally with their bold approach to storytelling in Rare: The Boy Who Cried Swag. Premiering on Nowness in September 2022, the breakthrough short film won 3 Young Director Awards in Cannes as well as numerous other accolades. Their work on Apple Music and Rihanna’s Super Bowl 2023 Halftime show teasers won a Cannes Gold and Silver Lion. Their follow up work on eBay Everyone Has a Thing, and Karcher’s Beautiful Insanity collected CICLOPE, Clio, ADC and AICP wins. Recently they were awarded a 2024 Cannes Bronze Lion for Excellence in Music Video for their biopunk music video spectacle Tanto.
latest
work
when
at ciclope
In this talk, filmmaking duo King She explores their approach to directing, particularly through a “hyperlink” lens. King She uses interconnected, non-linear and multifaceted methods to break from traditional storytelling. Their first commercial Apple Music’s Diamonds engaged viewers in a dynamic, layered experience that draws from extensive research. Other examples like their Cannes Lion winning music video Tanto and their recent Powerade Olympics work showcase their process of turning limited time and resources into high-concept projects that blend practicality with imagination. King She explore how personal obsessions and idiosyncrasies create thought-provoking, complex narratives. And their crucial need for creating intimacy and authenticity through character development and world-building.