CATEGORIES

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COMMERCIALS and BRANDED FILMS up to 20 minutes, created for any media, can be entered in this section.

Music Videos up to 20 minutes, created for a song with promotional or artistic purposes, meant to be broadcasted on any media can be entered in this section. Branded music videos should be entered as branded films in the corresponding sections.

This section is introduced to recognize the craft of creativity in commercial films, live experiences and digital innovation. The Jury will award the agencies, creatives, clients or companies behind fresh, bold and effective advertising ideas. Judging criteria will be the idea and the impact of the film or experience.

Direction | 60 sec and under

The Jury will evaluate the vision and the storytelling skills of the directors, as well as the visual elements used in the film, such as the shot composition, lighting, casting, set design, location, wardrobe, and remaining film-related aspects.

Direction | 61 to 120 sec

The Jury will evaluate the vision and the storytelling skills of the director, as well as the visual elements used in the film, such as the shot composition, lighting, casting, set design, location, wardrobe, and remaining film-related aspects.

Direction | Over 120 sec

Cinematography

Judges will evaluate the cinematographer’s artistic view and technical skills in the construction of a unique visual style, considering aspects such as shot composition, lighting, settings, textures, among others.

Production Design

The Jury will consider the production design and art direction that inform the visual style and overall look of the film. Set design, location, other visual elements developed for the project will be considered.

Casting

The Jury will consider the casting director’s skills in selecting actors to play the main roles in the film, and the actor’s/actress’s skills to invoke a captivating performance and his/her contribution to the piece.

Styling & Costume Design

The Jury will focus on the artistry, the technical expertise and the creative vision to design the clothing, the styling, the makeup and the overall appearance of a character.

New Talent in Direction

The purpose of this category is to introduce new emerging talented directors to the world. The Jury will evaluate the narrative and aesthetic innovation skills of upcoming directors in any kind of short form films: commercials, music videos, documentaries and fiction, both in live action and animated films.

To be eligible in this category, directors must be up to 30 years old and must have had less than two years of experience as directors. The organization and/or the Jury, if necessary, will have the right to request proof in any stage of the contest.

Production Achievement (New!)

The purpose of this category is to recognize the outstanding execution achieved by a production team in a particular commercial. The Jury will evaluate the complexities and challenges of the project, the scale of production and the creative use of resources to deliver an extraordinary piece of advertising.

Besides the original film, companies should enter a case or behind-the-scenes video, and/or a PDF file summarizing the brief, execution, and results of the project. Supporting material MUST NOT include any credits or logos of the company that created the work.

Visual Effects

The Jury will evaluate the artistry and technical skills used to create visual effects and its integration with elements captured by a camera.

To enter this category we recommend companies to upload a breakdown in a separate file. The breakdown has to be 2 minutes in length max. Supporting material MUST NOT include any credits or logos of the company that created the work.

Editing

The Jury will evaluate the creative contribution of the editor to the idea, via the selection of the best shot of each take, the speed provided to the film, the assembling of images, dialogues, music, sounds or any other element present in the film.

Color Grading

The Jury will evaluate the colourist contribution to the visual tone and mood of the commercial. The focus will be on the original and superb use of colors.

To enter this category we recommend companies to upload a breakdown in a separate file. The breakdown has to be 2 minutes in length max. Supporting material MUST NOT include any credits or logos of the company that created the work.

Animation for Video Games (New!)

The Jury will evaluate the use of animation techniques in video games. They will assess the animator’s craft to develop and animate characters, environments, movements, and effects in video games trailers, cutscenes, or cinematics.

To enter this category we recommend companies to upload a breakdown in a separate file. The breakdown has to be 2 minutes in length max. Supporting material MUST NOT include any credits or logos of the company that created the work.

2D Animation & Stop Motion

The Jury will evaluate the visual elements created using 2D animation or Stop-Motion techniques. They will assess the animator’s craft to develop characters, environments, movements, and effects in a commercial.

To enter this category we recommend companies to upload a breakdown in a separate file. The breakdown has to be 2 minutes in length max. Supporting material MUST NOT include any credits or logos of the company that created the work.

CGI Animation

The Jury will evaluate the visual elements created using 3D/CGI animation or Stop-Motion techniques. They will assess the animator’s craft to develop characters, environments, movements, and effects in a commercial.

Character Design

The Jury will evaluate the artistry, originality, and technical skills behind the creation of animated characters. They will focus on the character’s appearance, visual style and personality, and its contribution to the film.

To enter this category we recommend companies to upload a breakdown in a separate file. The breakdown has to be 2 minutes in length max. Supporting material MUST NOT include any credits or logos of the company that created the work.

Sound Design

The Jury will evaluate the creation and the artistic use of sound effects, human, or computer generated voices and/or elements of music to exacerbate images in any kind of branded film.

Original Music

Judges will evaluate the creation of a totally new piece of music – instrumental or vocal– commissioned specifically for, and applied to, any kind of commercial film. The jury will consider how the music helps the film tell its story as well as the composition itself, originality, arrangement & production.

Companies can upload the track on a .MP3 file for the jury to better appreciate the project.

Adapted Music

Judges will evaluate the creative and intelligent adaptation of pre-existent music for a commercial, including remixes and cover versions. The quality of production, the originality of the remixing or the new version and the musical arrangements will be considered.

Companies can upload the track on a .MP3 file for the jury to better appreciate the project.

Licensed Music (New!)

Judges will evaluate the creative use in a commercial of an already existing piece of music. They will take into account the reinterpretation of the song, how it works within the story and the quality of the production.

Companies can upload the track on a .MP3 file for the jury to better appreciate the project.

Direction

The Jury will evaluate the vision and the storytelling skills of the director, as well as the visual elements used in the film, such as the shot composition, lighting, casting, set design, location, wardrobe, and remaining film-related aspects.

Cinematography

Production Design

Animation (New!)

The Jury will recognize the use of 2D, 3D, Stop Motion, Mixed Media or any other animation technique in a music video.

Visual Effects

The Jury will evaluate the artistry and technical skills used to create visual effects and its integration with elements captured by a camera.

Color Grading (New!)

The jury will evaluate the colourist contribution to the visual tone and mood of the music video. The focus will be on the original and superb use of colors.

Editing

The Jury will evaluate the creative contribution of the editor to the idea, via the selection of the best shot of each take, the speed provided to the film, the assembling of images, dialogues, music, sounds or any other element present in the film.

Fashion Film

Short films up to 20 minutes commissioned by fashion, beauty and luxury brands, to be broadcasted on any media can be entered in this category.

The Jury will evaluate the talent and the storytelling skills of the director, as well as the visual elements used, such as the set design, the location, and the wardrobe, the shot composition, lighting, casting and remaining film-related aspects.

Short Film

Any non-branded short film (fiction, documentary or experimental; live action or animation) up to 20 minutes can be entered in this category. This includes experimental films that explore alternatives to cinematic and take storytelling to the next level.

The Jury will evaluate the talent and the storytelling skills of the director, as well as the visual elements used, such as the set design, the location, and the wardrobe, the shot composition, lighting, casting and remaining film-related aspects.

Student Film (New!)

The purpose of this category is to celebrate the next generation of storytellers around the globe.

The Jury will evaluate the narrative and aesthetic innovation skills of upcoming directors in any kind of short films; commercials, music videos, documentaries and fictions, both in live action and animated films. To be eligible in this category, films must have been produced entirely by an individual student or team of full-time students from an accredited university anywhere in the world.

Low Budget

All commercials and other short form films including music videos, documentaries and fictions, both live action and animated, made with few resources for TV, internet, mobile, and/or other broadcast channels are welcome to participate in this category. In any case, the production budget must be under USD 70,000.

The Jury will evaluate film craft aspects such as direction, photography, art direction and visual effects, among others.

Branded Comedy (New!)

The Jury will award the best comedic commercials, focusing on the script, the performance and the overall direction of the film.

Film | 60 sec and under

The Judges will be looking for the best audiovisual advertising: outstanding ideas and superb execution. The creativity, the innovation, the impact, the brand storytelling and the final result will be considered. Branded Content projects, such as short films, series, music videos and other audiovisual pieces broadcasted in TV, cinema, online platforms, social media and out-of-home experiences, are eligible. Films up to 60 seconds can be entered in this category.

Besides the original film, companies have to upload a PDF file summarizing the brief, execution, and results of the project. Supporting material MUST NOT include any credits or logos of the company that created the work.

Film | Over 61 to 120 sec

The Judges will be looking for the best audiovisual advertising: outstanding ideas and superb execution. The creativity, the innovation, the impact, the brand storytelling and the final result will be considered. Branded Content projects, such as short films, series, music videos and other audiovisual pieces broadcasted in TV, cinema, online platforms, social media and out-of-home experiences, are eligible. Films over 61 and up to 120 seconds can be entered in this category.

Film | Over 120 sec

The Judges will be looking for the best audiovisual advertising: outstanding ideas and superb execution. The creativity, the innovation, the impact, the brand storytelling and the final result will be considered. Branded Content projects, such as short films, series, music videos and other audiovisual pieces broadcasted in TV, cinema, online platforms, social media and out-of-home experiences, are eligible. Films over 120 seconds can be entered in this category.

Live Experience

This category recognizes exceptional creativity in out-of-home experiences developed to captivate audiences and customers in a physical environment (including retail, exhibition spaces or art installations) with the purpose of advertising a brand or product.

Companies should enter a case video, as well as a PDF file summarizing the brief, execution, and results of the project. Supporting material MUST NOT include any credits or logos of the company that created the work.

Innovation

This category recognizes exceptional creativity in the use of new technologies and media with the purpose of advertising a brand or product. Web, mobile, AR and VR experiences, viral films, installations, and projects using AI, data-driven programming and any other emerging technology are eligible.

Companies should enter a case video. We suggest to submit also a PDF file summarizing the brief, execution, and results of the project, and URL (if applicable). Supporting material MUST NOT include any credits or logos of the company that created the work.