LUKE ATCHESON

Luke
Atcheson

about the speaker

Luke Atcheson is a founding member of Zalando’s in-house ad agency, where they create 50+ campaigns a year for brand partners like AdidasCalvin Klein and Nike. Luke loves the sport of advertising and never gets tired of playing the game of “craziest idea wins”.

when
at ciclope

Entering into this new era of communication has forced clients, agencies and production companies to revise their business strategies and business relations with one another.

Join us for a panel discussion that will bring all parties together, with representatives from ZalandoCaviarDIVISIONHavas and BETC, to address these new challenges they have with each other, and also explore the new opportunities resulting from them. The big question being, in a market/world majorly oriented towards budget cuts, how does excellence in production craft and creativity survive?