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about the jury

Alice Bottaro is a Creative Director at Apple, California.

Over the last decade, she’s been leading multidisciplinary teams and global campaigns out of Rome, Berlin, and Cupertino, both at agencies and in-house. Her work is influenced by a background in Anthropology, and focuses on transformation and cultural impact, while striving to foster a daring and diverse creative environment.

Prior to Apple, Alice was heading up award-winning international campaigns for Sony BraviaT-Mobile, and, more recently, Mercedes-Benz, with the renowned short film about Bertha Benz’s pioneering car journey.

Along the way, she has been judging shows such as Cannes Lions, and has been speaking about creativity at several events, including TEDx.

Originally from Italy, she lives in Palo Alto with a German husband and an Australian Shepherd.