ERIN
GOODSELL
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company
Mother
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position
Head of Production
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website
about the jury
Erin Goodsell‘s love for craft began in college while studying printmaking under Lynne Allen, the first female Master Printer in the US. That indelible experience helped push Erin on a path to advertising, working for Heads of Production like Ozzie Spenningsby, Ben Grylewicz and Matt Hunnicutt. She has produced award-winning work for Old Spice, Nike, Postmates, and a campaign for Baby2Baby and Gwyneth Paltrow’s Goop that raised awareness about the US Diaper Tax.
Since 2018, Erin has been the Head of Production at Mother LA. Her passion for developing talent steered her to help spearhead the agency’s diversity initiatives, and widen the pipeline for opportunities in production. Erin enjoys art, music, and travel as much as puttering at home, with her cat Siouxsie Sioux.
