XAVIER BLAIRON

Xavier
Blairon

about the speaker

Xavier Blairon has built his experience through digital and is now transforming the production offer for Havas BETC*.

With over two decades in the industry, Xavier spent significant time in London, catalyzing global brands’ growth (such as PeugeotEasyJetNintendo) for over 8 years. Then, during a 14-years tenure at BETCBETC FULL SIX France, he became a go-to expert in Global Brands & CX (DanoneSchneider ECanal+Disney…). He recently took the leadership of Prose on Pixels France within the POP network and pushes boundaries in a transformative production, setting new industry standards (CGI, Virtual Prod, AI, 3D…). Xavier’s over 20-year immersion in the Havas/BETC network showcases his strong ability to tap into diverse expertise at precisely the right moments, highlighting his capability in mixing innovation, digital and production.

*BETC, voted best Advertising Agency in the world in 2023 by WARC.

when
at ciclope

Entering into this new era of communication has forced clients, agencies and production companies to revise their business strategies and business relations with one another.

Join us for a panel discussion that will bring all parties together, with representatives from ZalandoCaviarDIVISIONHavas and BETC, to address these new challenges they have with each other, and also explore the new opportunities resulting from them. The big question being, in a market/world majorly oriented towards budget cuts, how does excellence in production craft and creativity survive?