• company


  • position

    Chief Creative Officer

  • website

  • when

    Nov. 8th 12:25

about the speaker

Shelley Smoler is Chief Creative Officer at Droga5 London.

Shelley has had a very busy couple of years. She’s managed to make plenty of adverts, win a few awards, neglect some office plants, relocate across hemispheres and even get herself banned from an entire African country for a while.

It should be noted that the whole “banning from a country” thing is rare. That was a consequence of helping The Zimbabwean newspaper fight against the oppression of the Mugabe regime by printing messages of protest on actual banknotes. The campaign made history, picking up over 50 awards, including a D&AD Black Pencil, two Grand Clios, the ADC’s first Black Cube and a Cannes Grand Prix. The campaign remains in the British Museum’s permanent collection. A five-year stint at BBH’s London flagship followed, during which Shelley and her creative partner worked across the agency’s full client roster, producing work for The GuardianAudiGoogleHeinekenKFC and Mentos. In 2017, they were hired as the first creative directors in Droga5’s UK relaunch. Eighteen months later, they were made the Group Creative Directors.

Recently, Shelley has launched campaigns on both sides of the Atlantic for UniqloMINI ElectricAmazon Prime Video and Amazon US. The part of the job Shelley likes best is making brands famous and working to develop new talent with the agency. The part she enjoys least is trying to keep up with that new talent at the bar.


at ciclope

Jury Presidents Christiane Dressler (Anorak) from Sound & Music, Shelley Smoler (Droga5) from Ideas and Xolisa Dyeshana (Joe Public) from Special Section will gather on stage to discuss the shortlisted works in each category, offering an exclusive insight into what went down in the jury room when deciding the winners as well as discussing some of the emerging trends in the industry. The discussion will be moderated by writer and consultant Isobel Diamond.