Senta
Slingerland

Senta is a brand strategist, writer and curator. She is the co-founder of Fala, a company that helps brands to build creative confidence and literacy, where she works The Coca-Cola Company, Yara International, Bloomberg Media, and Twitch. Senta is also a Leader-at-Large at MESA, where she assembles and leads extraordinary teams to build solutions to complex challenges, for clients including Kimberly-Clark, Google and Nestlé, in just 5 days. Previously, She was the Director of Brand Strategy of the Cannes Lions International Festival of Creativity, where she launched the See It Be It accelerator programme and The Glass Lion. Before that, she was the Chief Editor of The Reel, a monthly publication about the best in film craft.

Senta has written two books: Game Changers: The Evolution of Advertising  (Taschen, 2013) and City Shapers London: The Creative People Shaping the City  (Lannoo, 2018).