Kate
Torrance
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company
SickKids
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position
VP & Head of Brand, Content & Communication
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website
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when
Oct. 9th 11:50
about the speaker
Kate Torrance joined SickKids Foundation in 2015, an organization dedicated to driving awareness and raising funds to support the groundbreaking work of the number 2 pediatric hospital in the world – The Hospital for Sick Children in Toronto, Canada. As Vice President and Head of Brand, Content & Communications, Kate is responsible for ensuring SickKids remains the number one charity brand (and continues to be one of the top overall brands) in Canada. Kate was an integral part of the team that launched our globally recognized and award-winning VS brand platform for SickKids, and most recently led the launch of Precision Child Health, a game-changing approach to medicine driven by SickKids. In addition, she collaborates with all the fundraising portfolios at the Foundation to provide communications strategies that drive business results while ensuring alignment with the brand platform. Prior to joining the Foundation, Kate spent 20 years working for top-tier advertising agencies and led national integrated advertising campaigns for top brands, including Budweiser, Campbells, Corona, Starbucks, Coca-Cola, and Quaker. Outside of the office, Kate is an active volunteer, having served for several terms as Vice-Chair of the Board of Directors for nabs Canada, a not-for-profit that supports the health & well-being of the people in the marketing and communications industry.
when
at ciclope
Heal the Future is a poignant portrayal of SickKids Hospital’s mission. Rooted in reality, it showcases the challenges faced by sick children and their families, and the unwavering strength and optimism of the hospital’s commitment to pioneering medical advancements. Communication and craft contribute to the complexities of telling human stories that successfully communicate a brand’s message. Join us for a discussion about what makes for great creative collaborations, whilst controlling the final outcome through the individual crafts of a collective.