Genevieve Hoey
-
company
The LEGO Group, Our LEGO Agency
-
position
Senior Director & Global Creative
-
website
-
when
Wednesday 7 October 11:45
12:30
Genevieve Hoey is a global creative leader, strategic brand builder and 1000% professional believer in ideas that make people feel. As Senior Director, Global Creative at Our LEGO Agency, she helps shape stories and entertainment for one of the world’s most loved brands. Over 20+ years, she has created and led work for Nike, Converse, Google, BMW MINI, Booking.com and more across Melbourne, Amsterdam, Shanghai, New York, Sydney and now Copenhagen.
Her work has been recognised by Cannes, D&AD, One Show, Clios, Global Effies, New York Festivals, the Emmys, the ARIAs, Tribeca, Fast Company and is in the MOMA collection. A queer creative leader, Gen builds teams where brave ideas, sharp craft and good humour can all survive the endless meetings. She loves culture, music, mischief, and lives for getting goosebumps from seeing bold work come to life.
2026 Speakersspeaking at
Great ideas rarely die because they’re bad. They die more quietly, through perfectly reasonable decisions. Step by step, originality is sanded down into something everyone agrees with. Music is where this phenomenon is easiest to see. Everyone has an opinion about it, and everyone mistakes taste for judgment.
This conversation brings together voices from different points of the creative and production process to explore how great ideas are shaped, challenged and, sometimes, unintentionally diluted in the pursuit of consensus.