Gabriel
Mattar
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company
INNOCEAN Berlin
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position
CCO
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website
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when
Oct. 9th 14:40
about the speaker
Gabriel Mattar has been working in advertising for more years than he likes to admit. Originally from Brazil, he moved to Germany for the good weather and great sense of humor.
He has worked in Europe, Asia, North and South America, and is currently Chief Creative Officer of Innocean Berlin. His career spans position at DDB Brazil, Goodby Silverstein & Partners and DDB Berlin, where he teamed up with partner Ricardo Wolff, as Executive Creative Director. The pair then moved to Innocean Europe to launch the Berlin office and oversee the whole European market creatively.
Under their leadership Innocean Berlin has become a creative powerhouse in just three years. Bringing home industry accolades including Most Awarded German Agency at Eurobest 2020 with an unprecedented three Grand Prix trophies. Prior, the pair led DDB Berlin to become German Agency of the Year in Cannes 2017. The creative duo also holds the title for winning Germany’s first Titanium Lion with their Uncensored Playlist work for Reporters Without Borders.
Gabriel has been named the 7th most awarded creative in the world by the Gunn Report and has won over 300 industry awards, which brought enormous joy to not only his parents, but also his maths teacher from the 5th grade. As they are all now convinced that advertising welcomes anyone.
when
at ciclope
2024 was the most important electoral year in history, with over 80 nations heading to the polls. During this crucial time, it has never been more important to fight propaganda and misinformation. Looking at Reporters Without Borders’ Cannes Grand Prix winning campaign, The First Speech, the director, agency and production company will come together to discuss how craft and creativity can be essential in mobilizing people and protecting democratic values. Discover how art and innovation can serve as tools for good.