Vanessa was a psychology student when she began her career in advertising, becoming the youngest team member of McCann Worldgroup Mexico. There, she proved her ability to lead right from the start, overseeing some of the largest projects for global brands like Nestlé, General Motors, Coca- Cola, Unilever, CCM, and L’Oréal, just to name a few.
Her precocious talent and her vocation to deal with human subject matter, gained her the attention of other agencies. She joined Teran TBWA, working for Nissan, Pepsico, BBVA, Apple and Absolut, among others.
After acquiring more experience, she began working at BBDO as head of production, leading a team of several producers, still at a young age.
After some years, she decided to go on another journey, joining forces with a highly competitive production company in Mexico City.
From there, she moved to Madrid as executive producer, in charge of production for P&G Europe, and after returning to Mexico a few years later, she co-founded Madrefoca, which very quickly earned the title of best production company in Mexico.
The combination of talent and experience, have made Vanessa a highly respected and cherished leader in the industry. A female role model for young men and women, due to the way she embraces each project, with intelligence, creativity, and dedication.
In 2020, she became Vice President of the Mexican Association of Filmmakers. From this unique position, she intends to make effective the necessary renewal of old production models, heading toward a more egalitarian and inclusive dynamic, from which to apply her humanist vocation, which began at such a young age.