Michelle “Choi” Co

Choi Co is Group Creative Director at FP7 McCann Dubai. Across a career spanning the Philippines, Singapore and the Middle East, her work’s been recognized at Cannes, D&AD, Clios and The One Show. In 2026, she and her team took home the Glass Lion with Puck’s  Recipe for Change, cementing Fp7 McCann Dubai as the most awarded agency of the region.

At just 25, Choi created the Philippines’ first national typeface, an enduring piece of cultural identity that has represented the country for the past decade. She’s created work for some of the world’s most recognized brands, including Adidas Women, IKEA, PepsiCo, Johnson & Johnson, Puck, Pedigree and SK-II. 

Across every brief, she believes in the power of brands to create work that is not only effective, but meaningful. Her perspective and experience have also taken her to the jury rooms of The Gerety Awards and The One Show.

Beyond advertising, Choi is equally at home beneath the surface. An advanced scuba diver logging more than 100 dives a year, she is currently working toward becoming a divemaster.

All 2026 Jury