Post Production & Animation
Lucie Friar
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company
Passion Pictures Animation
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position
Executive Producer & Head of Games
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website
Lucie Friar is Executive Producer and Head of Games at Passion Pictures Animation, turning iconic game worlds into unforgettable stories on screen. Her work spans explosive trailers, full-blown cinematics, look development and ambitious transmedia storytelling, spanning titles including Genshin Impact, Apex Legends, Fall Guys and LEGO Horizon Adventures. Lucie blends creative instinct with storytelling passion to bring big ideas to life, finding the sweet spot where story, film and gaming collide and fandoms take off.
All 2026 Jury