bg image
  • company

    Toboggan Inc.

  • position

    Creative Director, Creative Producer & CEO

  • website


about the jury

Kaz Shinagawa was born and raised in Shibuya, Tokyo, and in 1993, moved to Los Angeles, California. He founded Kaz Coordination in 1995, later becoming Toboggan Inc. During his time in LA, Kaz produced and coordinated countless TV commercials, magazines, and graphics. He has partnered with Kang & Lee (NY) and Colby & Partners to produce multi-language commercials for AT&T, All State and House USA. In 2010, he relocated to Japan and founded Toboggan Inc., which operates in Tokyo and LA. As a creative producer and a creative director, Kaz produces a wide range of corporate advertisements (PR, promotion, TV commercials, marketing, web strategy, branding), music videos, TV shows, and event promotion projects for foreign companies. In 2018, Toboggan opened two new offices in Amsterdam and Singapore, and he has successfully developed a knowledge of the global standard through his widened expertise in Asia and Europe. Through media and content, Kaz continues to connect Japan with the world.