Elsa
Casadevall

about the jury

With over 20 years of experience in the production industry, Elsa Casadevall is a highly esteemed Global Production Director renowned for her exceptional ability to manage multiple high-profile projects simultaneously. Beginning her career in 2002 as a Production Assistant at a small Barcelona-based production house, she has evolved into a global leader known for delivering cutting-edge solutions for iconic brands. Since 2015, Elsa has been a pivotal force at Coca-Cola, contributing to their global production endeavors.

Throughout her career, Elsa has embraced diverse roles, from freelancing to producing for a renowned photographer, before joining McCann in their international brands division. It was at McCann where she first collaborated with Coca-Cola, leading to her pivotal role in managing a major Europe-wide project for the brand in 2013. This achievement marked her transition to Coca-Cola’s Global team, where she has since spearheaded projects for all of the company’s brands, working alongside some of the world’s most prestigious production houses and agencies.

As a highly proficient project manager and producer, Elsa leads a talented team of three producers based in Brazil and Spain. Together, they consistently push the boundaries of creativity and production results.

Her extensive experience with market leaders worldwide has garnered multiple awards, highlighting her dedication to excellence and commitment to creating powerful, memorable campaigns. As a driven professional, Elsa continuously seeks new horizons and embraces every opportunity to collaborate, innovate, and excel.