ED ZAZZERA

Ed
Zazzera

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about the jury

The space between idea and execution is where brands become meh or magnetic. Dentsu Creative US Head of Production, Ed Zazzera, has made an Olympic sport of embracing constraints and seizing opportunities within unexpected hurdles to get ideas over the finish line.

Seriously, he’s unflinching in the most high-pressure situations. He even delivered his first-born child at home (not by choice)!

With 20+ years of experience, Ed’s portfolio proves how groundbreaking work doesn’t have to break budgets. He’s led integrated, award-winning efforts for the likes of 7-ElevenAmerican ExpressSubwayBurger KingHershey’sMarriottPlayStationNew York City BalletTribeca Film Festival, Monster.comDos EquisHeinekenGuinnessReebokFedExFox Sports and others.

Sticky, unignorable creativity demands intention. That’s why Ed prides himself on how he resources and builds teams right-fit to an idea – engineering care and craft into the microscopic details and milliseconds.

Impact is his only constant:

  • Supervising Larry David’s Big Game debut, which became the second-most talked about thing on Twitter – beat out only by the half-time show.
  • Slowing Parkinson’s symptoms by hijacking social feeds with Eurofarma’s Scrolling Therapy app – one of the most awarded creative executions of 2023, including Cannes Lions Pharma Grand Prix honors.
  • Staging interactive art installations and a ballet performance atop the World Trade Center with the New York City Ballet, which sold out in minutes while dropping the average age of ballet-goers from 56 to 31.