Annika Hatje

Annika Hatje began her career as a model, working around the globe and calling the fashion industry her home. But she soon found her interest in taking on greater responsibility.

As a freelance Producer for many years, she evolved from representing the product in front of the camera to actually creating the ads behind it. Pairing her experience with deep studies in consumption culture, she founded COMMONVISION in 2020. Today, her company shapes campaigns for global names like Salomon, Zalando, and Off White.

Beyond running an internationally recognized production company, Annika is a dedicated D&AD mentor, hosts industry talks, and fiercely advocates for young female entrepreneurs in a more diverse creative space.

Fifteen years have passed since that very start, and she is now more convinced than ever of what there is to discover and how this industry will evolve.

All 2026 Jury