On Craft: Expert Perspective

We sat down with Jamie Madge, co-editor of shots, to talk about his top trends, predictions and views on craft for the year ahead, from how products have been integrated into some of the most entertaining ads of 2023 to the evolution of branded content (hello Barbie!) and AI.

Craft in Culture: Why craft is embracing joy

Joy and laughter are making a comeback! Why? Because the world has woken up to the fact that people need it. Think of the storming success of the very tongue in cheek Barbie and the withering wit of Succession: both have hit the zeitgeist and each have a very different version of humour. 

Meet the Director: Mackenzie Sheppard

Mackenzie Sheppard is a Canadian film director, born in the UK and raised in Japan, that currently lives in Tokyo. His visual diversity and magical take on stories has received acclaim around the world.

Meet the Director: Matilda Finn

An acclaimed filmmaker, photographer, and creative director, Matilda Finn (MJZ) has collaborated with artists such as The Weeknd, Jay Rock, Brodinski, and more. In this interview, she shares her thoughts on photography, inspiration and art in times of AI. 

Behind the lens: Autumn Durald Arkapaw

Tune in for an exclusive interview with acclaimed cinematographer Autumn Durald Arkapaw, where she reviews her creative process and goes though some of her favorite projects.

Meet the Director: Show Yanagisawa

Check out this exclusive interview with Japan-based director Show Yanagisawa where he walks us through his early years and shares insights on the most iconic works of his career.

Virtual production, is it all it's cracked up to be?

Virtual production is the new industry disrupter, changing pipelines and delivery times while promising to improve sustainability efforts and reduce costs. But creatively, does it stack up?

The Spotlight: Felipe Silva on the power of the Black creativity

We sat down with Gana’s CEO, Felipe Silva, to discuss his motivations for the agency’s launch and how its celebration of the Black experience and identity is setting a new standard while acknowledging the reality of Brazil’s demographic.

Case Study: Ladbrokes - "Rocky, We Play Together"

Ladbrokes’ “Rocky” commercial was described as “the most ambitious character replacement in Hollywood history”. Here, the team behind it reveal the secrets that reimagined one of the most memorable film scenes of all time. 

Production Company of the Year: SMUGGLER

Patrick Milling-Smith, Co-Founder and CEO of SMUGGLER, chatted with us about the birth and growth of the company and some of their most recent projects.