Stories
Go behind the craft. Interviews, case studies, and insights from the most inspiring thought leaders around the world.
Behind the craft
Virtual production, is it all it's cracked up to be?
Virtual production is the new industry disrupter, changing pipelines and delivery times while promising to improve sustainability efforts and reduce costs. But creatively, does it stack up?
Behind the craft
The Spotlight: Felipe Silva on the power of the Black creativity
We sat down with Gana’s CEO, Felipe Silva, to discuss his motivations for the agency’s launch and how its celebration of the Black experience and identity is setting a new standard while acknowledging the reality of Brazil’s demographic.
Behind the craft
Case Study: Ladbrokes - "Rocky, We Play Together"
Ladbrokes’ “Rocky” commercial was described as “the most ambitious character replacement in Hollywood history”. Here, the team behind it reveal the secrets that reimagined one of the most memorable film scenes of all time.
Behind the craft
Behind the Craft: Yo Quiero Yo Puedo - “Soy Criminal”
Directors Yupi Segura and Nea Serrano (Best New Talent at CICLOPE 2022) go through the creative process behind their film Soy Criminal, and discuss the challenges of working as a duo.
Behind the craft
Production Company of the Year: SMUGGLER
Patrick Milling-Smith, Co-Founder and CEO of SMUGGLER, chatted with us about the birth and growth of the company and some of their most recent projects.
Behind the craft
Production Company of the Year: Iconoclast
We sat down with Executive Producers Alexis Delanoue, Tim Augustin and Nicolas Blankenhorn, from Iconoclast Germany, to learn how they got to where they are and hear more about their most awarded commercials this year: Penny – “The Wish” and WhatsApp – “One”.
Behind the craft
Behind the Music Video: Dom Dolla ft. Mansionair - “Strangers”
Watch director Emilie Badenhorst discuss the behind-the-scenes of the “Strangers” music video by Dom Dolla ft. Mansionair, winner of the Best Music Video award at CICLOPE Africa 2022.
Behind the craft
Behind the Grand Prix: Mami Wata - “Luck Is Alive”
Mami Wata’s “Luck Is Alive” won the Grand Prix at CICLOPE Africa and in this exclusive interview with director Paul Ward we get an insight into the surreal and breathtaking world he created for this project.