Thomas
Schnaitmann
-
company
HORNBACH Baumarkt AG
-
position
International Brand Director
-
website
-
when
Wednesday 8 Oct 12:45
about the speaker
Thomas Schnaitmann is International Brand Director at HORNBACH based in Bornheim, Germany.
He took his first professional steps in the 1990s at BBDO New York, followed by years in account management at Michael Conrad & Leo Burnett Frankfurt.
In 2000, he switched from the agency side to the client side by joining Europe’s largest electronic retailer, MediaMarkt, where he pushed the brand internationally for over 15 years as Head of Brand Communication.
Following his strong belief in the power of differentiating, creative brand management, he moved to HORNBACH in 2015.
Since then, he has led the brand to numerous international awards, including Effie, D&AD, Clio, ADC, LIA and the Cannes Film Craft Grand Prix.
Thomas is convinced that brand success is only possible through a close partnership with the agency, based on trust and freedom.
He’s had the privilege of working with the incredible creatives and personalities in Guido Heffels’ team at Heimat/TBWA, as well as impressive directors and passionate production companies.
when
at ciclope
Dive into the surreal world of bathtub theatre, with Hornbach’s No Project Without Drama; a cinematic homage to the beauty and chaos of DIY’s realities.
With a hand-built stage, a 30-member choir, and a soundtrack provided by an orchestra recorded in Berlin, this film celebrates not perfection, but perseverance. Not ease, but effort. Join CANADA co-founder & director Lope Serrano, HeimatTBWA\ head creative HORNBACH Guido Heffels, TEMPOMEDIA MD & partner Vera Portz, and HORNBACH international brand director Thomas Schnaitmann, for a peek behind the creative process-curtain of the dramatic spot.