Claudi
Potter
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company
Joe Public London
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position
Executive Creative Director
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website
about the jury
Claudi Potter is the co-founder and ECD of Joe Public London. She’s spent over two decades in advertising, starting out at DDB where she worked on Unilever, Honda and McDonald’s – and learned that a well-placed jingle can haunt you for life. In 2012, she joined Joe Public Johannesburg and became Creative Director in 2017. Along the way, she picked up a decent stack of awards and was named the top-ranked creative director in Africa and the Middle East for two years running. After moving to the UK, she joined Hello Monday/DEPT in a hybrid creative-strategist role, working on global brands like Roche, Bang & Olufsen and Google. Now, she’s back at Joe Public group, who won CICLOPE Africa Agency of the Year, for four years running – she even bagged a few credits herself. She is super stoked to be part of the CICLOPE Grand Jury this year.
