Michael
Refuerzo
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company
Beats by Dre, Apple Inc.
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position
Global Head of Production
about the jury
Michael Refuerzo is a celebrated creative leader behind iconic campaigns for brands like Apple, Beats by Dre, Adidas, Sony PlayStation and JP Morgan. His work, honoured by The One Show, Clio Awards, D&AD, and Cannes Lions, has defined cultural moments, including Apple’s iPod Silhouette and Mac vs. PC campaigns. Michael continues to push the boundaries of brand storytelling, fostering creativity and innovation while shaping narratives that resonate globally.
