Xavier
Blairon

about the speaker

Xavier Blairon has built his experience through digital and is now transforming the production offer for Havas & BETC*.

With over two decades in the industry, Xavier spent significant time in London, catalyzing global brands’ growth (such as Peugeot, EasyJet, Nintendo) for over 8 years. Then, during a 14-years tenure at BETC & BETC FULL SIX France, he became a go-to expert in Global Brands & CX (Danone, Schneider E, Canal+, Disney…). He recently took the leadership of Prose on Pixels France within the POP network and pushes boundaries in a transformative production, setting new industry standards (CGI, Virtual Prod, AI, 3D…). Xavier’s over 20-year immersion in the Havas/BETC network showcases his strong ability to tap into diverse expertise at precisely the right moments, highlighting his capability in mixing innovation, digital and production.

*BETC, voted best Advertising Agency in the world in 2023 by WARC.