Quba Tuakli

Quba Tuakli took the scenic route to advertising. Graduating in architecture, he started out as a Director of Music Videos and content before stepping into advertising as a Senior Creative at Uncommon.

Quba’s work focuses on the emotional thread that connects all people, leveraging lived experiences, nuance and storytelling to arrive at impactful work. His POV is deeply informed by his Caribbean and West African roots and a South London upbringing, helping him find the small but meaningful synergy’s in the human experience that speak to people on a deeper level.

Today, as Head of Creative at Gentle Forces, Quba brings that to bear at a practice that is always out to see things differently.

With just over 5 years in advertising, his work includes a series of JD Sports campaigns that successfully repositioned the brand’s tone of voice, an Under Armour film Be The Problem that gave antagonism its flowers, and stand out work for Nike Jordan, ITV, British Airways and more. A fair few awards later, he’s happy to help give them out to great work.

All 2026 Jury