Tarek Pérez Alvarado

Tarek Pérez Alvarado is Founder and Executive Producer of Fértil, an independent production company based in Peru working across South America, Central America, Mexico and the United States. Since founding the company in 2017, he has produced campaigns for Nike, Adidas, Coca-Cola, Mastercard, Skyn and Imperial, among others.

He was Executive Producer of Nike TOMA, a street football tournament held in major cities across the globe.

Through Fértil, Tarek has built a reputation for elevating the craft behind every idea the company takes on — a standard that extends to his commitment to discovering and supporting emerging directing talent, and to building greater international recognition for Peruvian production. That same commitment reaches beyond the industry: he was Brand Lead at TECHO, one of Latin America’s largest social development organizations, and continues to serve on its Board, advising on strategic communications and storytelling.

Tarek’s work has earned recognition across the industry’s top festivals, including multiple Cannes Lions and a Grand Prix for The Thousand Sponsors of Muni (Club Deportivo Municipal), produced by Fértil in collaboration with McCann, alongside honors from D&AD, Clio, LIA and El Ojo de Iberoamérica. He has served as a juror for CICLOPE, El Ojo de Iberoamérica and the New York Festivals.

All 2026 Jury