Direction
Ligia Monteiro
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company
Grupo Boticário
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position
Head of Production, Experience and PR
Head of Production, Events and PR Manager at Grupo Boticário, with a track record at iconic brands such as L’Oréal, FARM Rio, and Avon.
At Grupo Boticário, she heads the creative direction for leading brands, translating strategies into major cinematic productions, high-impact campaigns, and experiences that genuinely connect with consumers.
Her signature is the balance between aesthetic rigor, innovation, and cultural impact that makes headlines while driving business results. Combining strategic vision and creative sensitivity, she leads complex ecosystems to bring to life projects that move culture and spark real conversations.