Jess Coulter

Jess Coulter is a comedic storyteller who joined O Positive in 2018 and one year later was named to Adweek’s Creative 100 as 1 of 11 commercial directors elevating the craft of storytelling. Her commercials stand out for their funny stories and visual style, with recent highlights including Wells Fargo’s Celebrating Every Win, a 2026 Super Bowl spot with SNL’s Marcello Hernández which Entertainment Weekly described as “loud, bright, fun and attention-grabbing.” Jess’s comedic flair also shines with other celebrity-driven work such as Carnival Cruise Line’s Find Your Fun Again campaign ft. Nick Offerman and a Keurig campaign starring Anna Kendrick that was featured in tastemakers such as Trendhunter and Pop Sugar.

Jess directed the high-profile First Visitors spot for Snickers, highlighting the perils of coming out of quarantine, named the funniest ad of quarantine by AdAge and honored by The One Show, D&ADs and shots Americas. She directed AT&T’s A Lot in Common, ft. Demi Moore and Mila Kunis, which debuted during the 2022 Super Bowl and was so buzzworthy it became an answer on the iconic quiz show Jeopardy! 

Jess directed her first short film Skincare in 2021, a horror comedy thriller, with cinematography by Academy Award winning DP Robert Yeoman.  It premiered on Hulu’s Bite Size Halloween Short Film Series and picked up a Silver CICLOPE Award.

Jess was previously an award-winning creative director at BBDO NY, and has a background in improv and sketch writing/acting/directing with NYC’s Upright Citizens Brigade and The Pit. Her work has been recognized with Cannes Lions, One Show Pencils, CLIOS, Effies and AICP honors. Jess has also been a hip-hop dancer, food writer, burlesque world champion, mock fashion Instagrammer, Krav Maga fighter, jingle singer and NFL cheerleader for the Super Bowl champs, Seattle Seahawks.

All 2026 Jury