Ditte Marie Ludvigsen

Ditte is the co-founder and Creative Director of Flair, a Copenhagen-based film collective exploring how craft, technology, and visual storytelling can shape new ways of making films.

Together with her partners, she recently spoke at Google Creative House during Cannes Lions about the role of AI in film production. Working closely with director Martin de Thurah, Ditte and the Flair team have helped shape hybrid AI workflows for projects including a Super Bowl commercial for Liquid I.V. and a campaign for Wealthsimple.

With a background in drawing, design, art direction, and VFX, Ditte approaches AI as a filmmaking tool, not a shortcut, using it to expand the creative process while keeping craft and human instinct at the centre.

All 2026 Jury