VP & Executive Creative Director


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For more than 20 years he’s been delivering world-class work from Buenos Aires most creative agencies. In 2012 he was summoned to become ECD at DAVID. In only 4 years DAVID grew from scratch to become a team of 40 multicultural talented people creating campaigns for the most diverse markets that positioned the shop in the Top#5 agency ranking at Cannes 2016.

His work has been awarded at all major international festivals winning over 35 Lions and 7 pencils. The “Manboobs4boobs” campaign won the United Nations Grand Prix for Good at Cannes 2016, as well as a Grand Clio, a Yellow Pencil and took home the very first AD&D Impact White Pencil for Latin America, making it the most awarded campaign in the history of Argentine advertising. It sparked a global debate around social media censorship and has been spontaneously translated to 10 different languages.

He was a speaker at D&AD 2017, sat twice as jury in Cannes, is currently VP of the Argentine Creative Circle and feels proud to have survived longer than the U-Matic and the mouse in such a cruel, fast changing industry.