Alexander’s 17-year journey in the world of visual arts started with his studies in architecture, when he was influenced by mentors such as Rem Koolhaas and Bolles+Wilson’s founders, Julia Bolles and Peter Wilson. Focusing on the designs and shapes of monumental buildings while also creating interior-design concepts, he completed his award-winning thesis in 2008. But he didn’t stop there. Leaving the field of architecture, he entered a new world of art direction, finding his visual voice with key strengths in photography and cinematography. Alexander joined Droga5 in 2011.
Since then, he’s worked on numerous award-winning campaigns, including brands such as Google, Under Armour and Hennessy. His list of collaborators is long, including noted artists Mike Mills, Rachel Morrison, Derek Cianfrance, Christopher Anderson, Cass Bird, Martin de Thurah, Danny Clinch, Kim Gehrig, Jonny Green, Tim Barber and others. Alexander has been a guest speaker at Sotheby’s New York, Princeton University, Offset Festival Sheffield, Forward Vienna and Google New York.
After Droga5’s relocation to Wall Street in April 2014, Alexander started curating the agency’s bare white walls with well-known photography and design pieces. He also expanded beyond the Droga5 walls, working with artists to edit books and co-curate shows for institutions and galleries in New York City.
Alexander not only possesses vast experience in the world of visual arts; he also has connections to a network of leading directors, photographers and creative professionals, both within and outside of the advertising industry, making him one of the leading figures at Droga5.
He has recently been included in Adweek’s Creative 100 list and been named Advertising Age’s Creative Director of the Year 2017.