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about the jury

Shai Caleb Hirschson is an award winning composer, producer and the Global Executive Creative Director of MassiveMusic, a leading music agency that creates music for advertising, film, and television. He is a seasoned professional with over 17 years of experience in the music for advertising industry.

Hirschson’s career began in South Africa, where he ran his own music agency DreamscapeStudios. He successfully grew and ran the business before subsequently selling it in order to relocate to Berlin in 2012 to pursue new opportunities. He quickly rose through the ranks at post production agency NHB to become Lead in the Music Department, working with a team of music professionals to produce award-winning music for advertising campaigns.

In his current role as Global Executive Creative Director of MassiveMusic, Hirschson leads a team of talented musicians and creative professionals, delivering music solutions for some of the world’s most well-known brands. His vast knowledge of the industry, coupled with his creative vision and entrepreneurial background, has helped MassiveMusic to become one of the most respected and innovative music agencies in the world.

Shai Caleb Hirschson is a creative force in the music industry and continues to push the boundaries of what is possible with music in advertising and for brands. He is also an active member of the industry, serving on the board of juries for numerous organizations, including the Deutsche Werbefilm Akademie and the Art Directors Club GermanyImmortal Awards CICLOPE.