Masanori
Tagaya
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company
GREY Tokyo
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position
CCO & Executive Creative Director
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website
about the jury
Masanori Tagaya started his career as a copywriter in 1998 and became the youngest ECD in the history of GREY Tokyo in 2019. He has won numerous awards not only in Japan but also at international awards such as Cannes Lions, One Show, Clio, and D&AD. Also, he is a member of the jury for D&AD 2021, ADFEST 2023 and teaches creative direction courses within the industry. In recent years, his work on Japanese local social issues has also become prominent.
Hankograph for WildAid tackled the issue of ivory, which is used as material for Japan’s Hanko (official signature stamp), and the tragic cycle of consumption was portrayed in Hanko’s stop-motion animation, prompting intense awareness among the Japanese. The film won the Yellow Pencil at the D&AD 2020.
In addition, he worked in #PrideHair for Pantene, which addressed the issues of uniform code (hair style, clothing, etc.) and gender bias in job hunting in Japan, caused behavioral change not only among job hunters but also among companies. This holistic campaign won the Grand Prix at Spikes Asia 2022.
