Jaime Vidal

Jaime Vidal began his career in advertising at Del Campo Saatchi & Saatchi and later, in 2014, joined Ogilvy & Mather Mexico as Group Account Director, where he led brands such as AB InBev, Coca-Cola, and Aeroméxico.

Throughout his career, he has developed campaigns recognized for their creativity and effectiveness, winning more than 25 Lions at Cannes—including a Grand Prix for Andes Teletransporter—as well as six Effie Awards.

In 2020, he led the launch of Primo Mexico, establishing the production company as a creative leader in the region. Under his leadership, Primo was named Production Company of the Year at CICLOPE Latino in 2020 and 2024.

His expertise spans strategy, creativity, and production, with a vision focused on developing high-impact ideas and raising the standards of creative excellence in Latin America.

All 2026 Jury