Belén
Gayan

about the jury

Born and raised in Barcelona, Belén Gayán is a founding partner and executive producer at Agosto.

She studied Audiovisual Communication and obtained a Master’s degree in Mass Communication from the Chicago Art Institute. Starting from the bottom, Belén gained extensive experience in all aspects of production, beginning as a production assistant, then as a director’s assistant, and as an agency producer at *S,C,P,F.

After discovering her passion for directing, she decided to return to the United States and graduated in Filmmaking from NYU.

In 2000, she began her career as a director at the production company Piramide, where she directed commercials for brands such as Audi, Renault, Coca Cola, Ikea, and Vodafone, among many others.

In 2006, she founded her own production company, Agosto, together with director Nacho Gayán and producer Rafa Montilla, who was succeeded by Toni Moreno in 2014.

During her 20-year career as a director, she directed commercials for major brands and agencies both nationally and internationally, and her work has been awarded at major festivals such as Cannes, San Sebastián, Fiap, Clio Awards, among others.

Her constant curiosity led her, in 2020, to step away from the camera to focus on executive production alongside Toni Moreno. Her career as a director and her experience in the advertising world allow her to approach projects with creativity, rigor, and excellence in production.

Agosto is one of the most awarded production companies in the Spanish market and has become a highly respected partner for agencies, thanks to the detailed and carefully crafted approach they bring to each project.