Thasorn Boonyanate (Pete)

Thasorn Boonyanate (Pete) is Chief Creative Officer at Ogilvy Thailand. A storyteller, songwriter, and film director, he has spent more than 12 years creating culturally resonant ideas across advertising, music, and film.

Throughout his career, Pete has earned more than 250 international awards, including Gold Cannes Lions, Graphite and Wood D&AD, Best of Region ANDY Awards, Best of Lotus Roots in ADFEST, Gold in Spikes Asia, Grandprix LIA and Gradprix in AdStars. His work has been recognized not only for creative excellence, but also for its ability to connect with audiences and drive meaningful business impact.

Pete has led award-winning work for brands including Mercedes-Benz, PepsiCo, TikTok, Samsung, Nestlé, Tinder, Thai Life Insurance, Coca-Cola, Mars, Huawei, Krungthai, Krungsri, Roojai, and many others. Earlier in his career, he spent several years in Shanghai, leading creative and content projects across Asia, an experience that continues to shape his global perspective on storytelling.

Pete believes the strongest ideas don’t just earn attention—they become part of culture.