Tor Myhren
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company
Apple
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position
Vice President of Marketing Communications
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when
Tuesday 6 October 17:50
18:30
Tor Myhren is Apple’s Vice President of Marketing Communications, reporting to CEO John Ternus.
Apple has ranked #1 in Interbrand’s ‘Best Global Brands’ every year since Tor joined in 2016, while its market value has increased tenfold. Over the past decade he has helped oversee the launch of every iPhone, iPad, Mac, and Apple Watch and introduced brand new product categories like AirPods, Apple TV, Apple Vision Pro, and iPhone Duo. Under his leadership Apple has been named Cannes Creative Marketer of the Year twice and collected 8 Grand Prix. Last month, Apple became the first brand in history to win the Emmy for Outstanding Commercial 3 times in 4 years (2023, 2024, 2026).
Tor joined Apple from Grey in New York City, where he was Worldwide President and Chief Creative Officer. He is a former journalist, two-time TED speaker, and award-winning documentary filmmaker.
2026 Speakersspeaking at
Since Tor Myhren was a child, movies, music videos and ads had an outsized influence on his creativity.
So as we prepare for the radical changes in the world of film that lie ahead, this is instead a look back at the films that have most inspired him. And a celebration of the tremendous impact the filmmakers and visual storytellers in our industry continue to have on the Apple brand and marketing.