
Senta
Slingerland

-
company
Fala
-
position
co-Founder and Head of Strategy
-
website
-
when
Wednesday 8 Oct 12:45
Thursday 9 Oct 12:30
about the speaker
Senta is a brand strategist, writer and curator. She is the co-founder of Fala, a company that helps brands to build creative confidence and literacy, where she works The Coca-Cola Company, Yara International, Bloomberg Media, and Twitch. Senta is also a Leader-at-Large at MESA, where she assembles and leads extraordinary teams to build solutions to complex challenges, for clients including Kimberly-Clark, Google and Nestlé, in just 5 days. Previously, She was the Director of Brand Strategy of the Cannes Lions International Festival of Creativity, where she launched the See It Be It accelerator programme and The Glass Lion. Before that, she was the Chief Editor of The Reel, a monthly publication about the best in film craft.
Senta has written two books: Game Changers: The Evolution of Advertising (Taschen, 2013) and City Shapers London: The Creative People Shaping the City (Lannoo, 2018).
when
at ciclope
Dive into the surreal world of bathtub theatre, with Hornbach’s No Project Without Drama; a cinematic homage to the beauty and chaos of DIY’s realities.
With a hand-built stage, a 30-member choir, and a soundtrack provided by an orchestra recorded in Berlin, this film celebrates not perfection, but perseverance. Not ease, but effort. Join CANADA co-founder & director Lope Serrano, HeimatTBWA\ head creative HORNBACH Guido Heffels, TEMPOMEDIA MD & partner Vera Portz, and HORNBACH international brand director Thomas Schnaitmann, for a peek behind the creative process-curtain of the dramatic spot.
From Cairns to Fremantle and everywhere in between, Telstra’s award-winning ‘Better on a Better Network’ campaign had Australia covered. Cast from a wide variety of authentic personalities from across the country, each of the 26 stop-motion films focused on a specific location around the great land – and the uniquely idiosyncratic characters who live there.
Director Jeff Low (Revolver, Biscuit Filmworks) and executive producer Pip Smart (Revolver), will join Bear Meets Eagle on Fire’s founder and CCO, Micah Walker, on stage to discuss the creative collaboration behind the craft of this iconic campaign.