Joe Staples
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company
Coinbase
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position
Vice President of Creative
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website
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when
Tuesday 6 October 11:55
12:40
Joe Staples is the VP of Creative at Coinbase, where he oversees advertising, design, and partnerships. Prior to joining Coinbase, Joe was a Partner and Chief Creative Officer at Mother Industries US, overseeing their Los Angeles and New York offices. At Wieden+Kennedy, he ran the Portland headquarters and led global work for brands including Nike, P&G, Chrysler, and Old Spice. His work on Chrysler’s Born of Fire earned him an Emmy and the keys to the city of Detroit.
A dedicated mentor, Joe has taught ideas and problem-solving at the experimental advertising school WK12. He also teaches Brazilian jiu-jitsu at Meraki Academy in Los Angeles, where he holds a black belt. He lives in West Los Angeles with his wife, Jessica, his son, Sonny, and their dog, Tilly.
2026 Speakersspeaking at
Your Way Out of the System is one of those rare projects where every creative decision works in service of a single, deceptively simple idea. Bringing that idea to life meant building an entirely new world: architecture, movement, costumes, characters and visual language… every creative decision had to feel like part of the same universe.
In this case study, the team behind the campaign retraces the journey from the original strategic thought to the final frame. Ultimately, this is a conversation about creative decision-making: how do you give different disciplines enough freedom to make an idea better without slowly losing the idea that brought everyone together in the first place?