Jillian
Gibbs
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company
APR, A 360° Content Production Advisory
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position
Founder, Author, Global CEO
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website
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when
Tuesday 7 Oct 15:35
16:40
about the speaker
Jillian Gibbs is a world-renowned author, founder, and award-winning CEO of APR, a global advisory comprised of over 120 experts in 21 countries aiding the world’s leading brands to maximize their value and impact across their marketing and creative production.
APR’s mission is to help brands reimagine their approach to content creation as a competitive advantage while guiding them as a trusted advisor. A marketing industry authority for over 30 years, Jillian’s thought leadership is published in industry associations worldwide.
Her book, The Marketer’s Guide to Creative Production, available worldwide, is considered the gold standard in creative production know-how.
when
at ciclope
As the advertising content landscape becomes increasingly competitive, the ability for independent production companies to thrive — and for brands to access fresh, diverse storytelling — depends on forging new kinds of partnerships.
In a timely discussion moderated by Jillian Gibbs (APR), panelists Steve Davies (APA), Florence Jacob (Caviar Paris), Matt Miller (AICP) and Clarisse Lacarrau (Fix The Future) will explore how direct relationships between brands and independent producers can serve as a powerful counterbalance to the attempts of monopolization, while opening doors to innovation, and authentic audience engagement.
Defining the Rules of Engagement When Working with Both Brands & Agencies
Who makes the rules when brands, agencies, and independents collaborate? This breakout session will challenge old norms and define the new playbook for fair, efficient, and future-ready collaboration.
Join Florence Jacob (Caviar Paris), Matt Miller (AICP) and Steve Davies (APA), as they explore with Jillian Gibbs (APR) how brands and agencies can establish clear rules of engagement and standard operating procedures when working with independent partners — ensuring collaboration that’s efficient, fair, and built for creative excellence.