Ian
Pons Jewell

Ian Pons Jewell is widely regarded as one of the top commercial directors worldwide and won consistent recognition from the most prestigious awards and publications. Most recently he won a Grand Prix at Cannes Lions and was named no1 commercial director by Televisual Magazine two years in a row, described as “creating a much referenced style and for influencing advertising in general, an auteur in the advertising world” . He has also earned various UK Music Video Awards, and received a nomination by the Directors Guild of America award for commercial direction.

In 2023, Ian co-founded ProdCo, a global production company working across commercials and music videos. Built around a belief in nurturing emerging talent, pushing creative boundaries, and maintaining exceptional craft standards, ProdCo has quickly established itself as a director-led company with a clear creative point of view.