Gabriel Díaz Burgueño

Gabriel Díaz is a marketing leader with over 10 years of experience building and growing iconic brands, including Johnnie Walker, Doritos and Cerveza Victoria. He currently leads Cerveza Victoria at Grupo Modelo/AB InBev, driving the brand’s strategic and cultural evolution. Under his leadership, Victoria entered the Kantar Global Top 11 for the first time in its history, ranked #6 in Kantar BrandZ Mexico, and was recognized as Mexico’s Favorite Brand by YouGov in 2025. He led A Ti Quién Te Espera, one of Mexico’s most celebrated Día de Muertos campaigns, generating over 20 million YouTube views, 60 million social views, making Victoria the #1 most talked-about brand of the season, and earning a Gold Lion at Cannes Lions 2026. In 2025, he was named SCOPEN Mexico’s Marketer of the Year – Sub 40.

2026 Speakers