Florence
Jacob
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company
Caviar Paris
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position
Managing EP & Partner, President UPC France, President EPA Europe
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website
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when
Tuesday 7 Oct 15:30
about the speaker
Florence has been operating as Managing Partner for Caviar Paris for 11 years, where she developed and worked with renown directors such as Henry Scholfield, Los Perez, Reynald Gresset, Keith Schofield, and Karim Huu Do. Her first experience in advertising started in Germany, her home country, at Markenfilm before moving to France where she kicked off her EP career at EuropaCorp working for Luc Besson.
Florence pursued her EP career working at Wanda for which she developed the international network before settling in France. Her engagement and forward thinking in the business lead her to be elected as the First Female President of the “Union Producteur de Cinema” 5 years ago. In January 2023 Florence became the first Woman to run the European Producers Association (Former CFPE).
when
at ciclope
As the advertising content landscape becomes increasingly competitive, the ability for independent production companies to thrive — and for brands to access fresh, diverse storytelling — depends on forging new kinds of partnerships.
In a timely discussion moderated by Jillian Gibbs (APR), panelists Steve Davies (APA), Florence Jacob (Caviar Paris), and Matt Miller (AICP) will explore how direct relationships between brands and independent producers can serve as a powerful counterbalance to the attempts of monopolization, while opening doors to innovation, and authentic audience engagement.