Fiona
Pearce

about the speaker

Fiona Pearce is a seasoned executive with 20 years of experience in the live entertainment industry, specialising in marketing communications, creative strategy, and audience development. She has worked on a diverse range of productions, forging successful partnerships, building global audiences, and delivering impactful marketing campaigns for theatrical and live touring events.

Fiona holds a BA in English Literature and Language from the University of Leeds. Her electives in International Studies sparked a lifelong curiosity about global perspectives, which continues to influence her work today.

Her career began at Stage Entertainment, where she spent a decade driving the success of major West End and Broadway productions. Initially serving as Marketing Director, Fiona was later appointed International Creative, Marketing and Advertising Director, overseeing the marketing strategy across the company’s global portfolio.

Since 2016, Fiona has led the marketing strategy for Disney Theatrical Group across EMEA, focusing on brand development and audience engagement, as well as meeting ambitious commercial goals. 

A committed lifelong learner, Fiona holds an MBA with Distinction and continues to pursue professional development opportunities each year. Passionate about mentoring, she actively fosters growth in her teams and the next generation of leaders.

Outside her executive role, Fiona serves as Chair of Governors for a local school, mentors for the University of Leeds, and was a trustee for Battersea Arts Centre for six years. With her unique blend of creative, strategic, and leadership skills, Fiona is dedicated to shaping the future of live entertainment and enriching audiences’ experiences.