Clarisse
Lacarrau
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company
FIX THE FUTURE
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position
Creative Strategist
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when
Tuesday 7 Oct 15:35
about the speaker
Clarisse Lacarrau is a strategist and creative director with over 20 years in the creative industry. She has developed a methodology called “Fix the Future,” working with brands, cultural institutions, and startups that need to shift horizons and drive real change.
Recent impactful work includes:
Assassin’s Creed Shadows – Transformed Ubisoft’s latest opus from a reputation crisis into a global success
Chanel – Reshaped the narrative for their makeup collection
Beyond brand work, Clarisse founded a disruptive advertising company in L.A. (2016), launched the Nouvelles Vagues cinema festival in Biarritz (2022), and is currently focused on her next venture: fixing the future of music.
when
at ciclope
As the advertising content landscape becomes increasingly competitive, the ability for independent production companies to thrive — and for brands to access fresh, diverse storytelling — depends on forging new kinds of partnerships.
In a timely discussion moderated by Jillian Gibbs (APR), panelists Steve Davies (APA), Florence Jacob (Caviar Paris), and Matt Miller (AICP) will explore how direct relationships between brands and independent producers can serve as a powerful counterbalance to the attempts of monopolization, while opening doors to innovation, and authentic audience engagement.