Bine Bach
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company
Bacon
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position
Director
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website
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when
Wednesday 7 October 09:50
10:30
Bine Bach is a lot of things. Horrible in a kitchen, deadly to the simplest of houseplants, unable to write a short email, to name a few. She is also a Danish filmmaker who keeps making commercials with a mix of dead-pan comedy and distinctly art-directed visuals that people can’t look away from.
She has worked with some of your favorite brands (Old Spice, the BBC, Starburst) and some of your favorite musical artists (Röyksopp, José González), and has won glorious awards for her work (Ad Age Director to Watch, Vimeo Best of the Year).
Prior to her directing career, Bine worked as a creative at Wieden+Kennedy, proving her undying love for turning something people try to avoid into something they want to rewatch.
2026 Speakersspeaking at
Bine Bach is a very hands-on, practical director. So naturally, she decided to make a music video with robots. About robots.
For José González’s Losing Game (Sick) promo, Bine got her hands on some of our new mechanical colleagues and decided to see what they could actually do. Because emerging technologies don’t seem to be going away. Rather than standing at a safe distance with her arms crossed, waiting for the whole thing to blow over, Bine decided to poke it with a stick.
What followed was a process of testing, failing, adjusting, testing again, failing more, and eventually developing what can only be described as prompt elbow.