bg image

about the jury

Ranked as the Number 1 director in the African & Middle Eastern region – by the 2020 Loeries – Karien Cherry’s work has seen both viral fame and international recognition. Her career kicked off with a Cannes YDA shortlist and her award winning work has since won Gold at CICLOPE Africa and been shortlisted for Advertising Excellence at the AICP Awards – the only non-US campaign to receive this honor. In 2021 Karien became the first female to direct for Heineken. She has served on the D&AD Direction Jury for the last two consecutive years. Karien is represented by Giant Films in South Africa and Outsider in the UK.