Musical Bias
and the Brief
17:30 about the event
This session has a limited capacity. Please arrive early to ensure a seat.
Registrations for this session should be done through CICLOPE’s app.
Projects aim to tell groundbreaking stories with strong visuals and narrative connectivity. Whether it’s for a brand, agency, film, or creative endeavor, music is essential in delivering the final impact of a story. However, discussing music can be challenging when briefing or communicating with musicians. In this workshop, Sonic Union’s Creative Director and Composer, Zac Colwell, and Executive Creative Director, Halle Petro, will explore what aspects of the music journey are most difficult for teams to align on. Guiding participants through the creative musical process starts with recognizing our musical biases, then moves to finding inspiration and crafting music briefs that effectively communicate and interpret emotional cues using musical terms.
Participants will also have the opportunity to create a brief and collaboratively build something live with the group. You’ll leave equipped with tools to think like a composer for film, gaining greater confidence in musical creative decision-making and direction.
don’t miss out
Doors open at 9:00 am (but guests can check in at any time).
Get ready for the day ahead and debrief the previous day’s sessions over a coffee with fellow lovers of craft.
Entering into this new era of communication has forced clients, agencies and production companies to revise their business strategies and business relations with one another.
Join us for a panel discussion that will bring all parties together, with representatives from Zalando, Caviar, DIVISION, Havas and BETC, to address these new challenges they have with each other, and also explore the new opportunities resulting from them. The big question being, in a market/world majorly oriented towards budget cuts, how does excellence in production craft and creativity survive?
It might be the most overused word in advertising. But that’s only because it’s incredibly sought after. There’s no question about it: An environment free from fear produces the best output. For any company. So how do you truly build a culture of fearlessness for yourself and your place of work? Join Bianca Guimaraes, ECD & Partner at Mischief, for a very real and raw guide behind building a culture that has turned this company from pandemic start-up to one of the today’s most celebrated and in-demand ad agencies.
Barista coffee & networking.
Heal the Future is a poignant portrayal of SickKids Hospital’s mission. Rooted in reality, it showcases the challenges faced by sick children and their families, and the unwavering strength and optimism of the hospital’s commitment to pioneering medical advancements. Communication and craft contribute to the complexities of telling human stories that successfully communicate a brand’s message. Join us for a discussion about what makes for great creative collaborations, whilst controlling the final outcome through the individual crafts of a collective.
This panel will be moderated by Jason Stone, Editor for David Reviews.
A mixed media project, Ashe Versus is an homage to Arthur Ashe’s unique style, on and off court. Combining voice recordings, photographs, and archival footage, the film celebrates his life and honors his enduring legacy. On this talk, YOUTH will approach how they turned an ordinary animation briefing into a disruptive mixed media and award winning film.
Food is not allowed at the venue.
Attendees are welcomed to enjoy the culinary experience around the venue. For more information, you can browse through a list of our recommended spots in the area.
2024 was the most important electoral year in history, with over 80 nations heading to the polls. During this crucial time, it has never been more important to fight propaganda and misinformation. Looking at Reporters Without Borders’ Cannes Grand Prix winning campaign, The First Speech, the director, agency and production company will come together to discuss how craft and creativity can be essential in mobilizing people and protecting democratic values. Discover how art and innovation can serve as tools for good.
Embark on a journey into the future of creativity, challenging you to reimagine the boundaries of your artistic potential in the age of AI. Drawing inspiring parallels from past technological revolutions, discover how this powerful technology is opening unprecedented opportunities for creators across all mediums, expanding rather than limiting creative possibilities. Learn how to harness AI’s potential to craft narratives and experiences that were once thought impossible. Ignite your creative fire and position yourself at the forefront of the AI-powered creative revolution.
speakers
Barista coffee and networking.
For C Prinz, there’s nothing more powerful than being the worst in the room. Banned on YouTube for her Crazy music video that put TDE’s first female rapper Doechii on the global map, to creating a choreographic landmark leading 750 people blindfolded amidst exploding pyrotechnics for Kanye’s Donda homecoming concert in Chicago, to self funding the genre-less short film God is Good co-created with Golden Globe/Emmy nominated Jeremy Pope, her self-taught process takes bold creative swings. This talk dissects her super strength in the art of self delusion while redefining what it means to be the worst in the room.
speakers
One of the most influential minds in the industry is jumping on stage at CICLOPE Festival 2024 to dive into his views on creativity, the evolving landscape of advertising and building meaningful connections between brands and audiences in the digital age.
Join the most-awarded creative of our time, in this interview conducted by Maisie McCabe, UK Editor at Campaign.
speakers
Enjoy an hour of open bar and networking with your peers, hosted by Compass Rose and its global network of production partners.
Oct. 9th | 10:30 pm | Karl-Marx-Straße 95, Berlin.
Open to all ticket holders.
Organized and sponsored by CANADA and Tempomedia.