Lope
Serrano
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company
CANADA
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position
Co-founder & Director
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website
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when
Wednesday 8 Oct 12:45
about the speaker
Lope Serrano, co-founder of the production company CANADA, is a director and perceptive storyteller. A native of cinema, he weaves sophisticated narratives that enchant viewers and clients alike. He values integrity and humanity as much as beauty, and his work often explores the intersection of reality and constructed worlds.
Commissioned to promote Spanish audiovisual talent, Serrano created ‘The Cause Of The Accident That Started The Fire‘, winning multiple awards worldwide, including two Pencils at D&AD and a Cannes Lion. Other highlights in his career include ‘Crème Caramel,’ a fashion film that cemented CANADA as a cultural force, and ‘Sound and Vision‘, a homage to David Bowie, as well as award-winning short films for Longchamp and Miu Miu.
Serrano has also made a name for himself as a director of iconic music videos, including ‘The Less I Know The Better” for Tame Impala, which won the Jury Award at SXSW, and ‘Physical‘ and ‘Love Again‘ for Dua Lipa, both of which have won multiple awards. His internationally recognised style has attracted a wide range of clients, including H&M, Hornbach, Expedia, Instagram, Budweiser, and Louis Vuitton.
when
at ciclope
Dive into the surreal world of bathtub theatre, with Hornbach’s No Project Without Drama; a cinematic homage to the beauty and chaos of DIY’s realities.
With a hand-built stage, a 30-member choir, and a soundtrack provided by an orchestra recorded in Berlin, this film celebrates not perfection, but perseverance. Not ease, but effort. Join CANADA co-founder & director Lope Serrano, HeimatTBWA\ head creative HORNBACH Guido Heffels, TEMPOMEDIA MD & partner Vera Portz, and HORNBACH international brand director Thomas Schnaitmann, for a peek behind the creative process-curtain of the dramatic spot.